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Monthly Archives: February 2012

Building your first website?

This can be overwhelming if you know absolutely nothing about website design. My first suggestion would be to look at some websites. This can be helpful in giving you some ideas about your own website.  Check out some webdesigners and look at the services they are offering, their portfolio and prices.

If I don’t find this information on someone’s pages then I move on to someone that does give me prices. Maybe this is just a personal preference, I don’t know, but to me, when pricing information is left out, it is just a tactic to make you contact them in hopes they will get a sale.

Golden Rule: Don’t waste the client’s time.

Once you have looked at some web pages & webdesigners, you should have some first impressions.

Some of the questions you may be asking yourself what are all these technical terms these webdesigners are using?

SEO (Search Engine Optimization)

This is probably the most important part of designing a website.  SEO is simply making your site “search engine friendly”.  Without this the search engines cannot find you and your site will not show up in webpage searches

A good webdesigner will always include this as part of their services.  If they don’t, time to move on.

SEO is part of my services and I will never charge you extra for this service.  Although I make sure your site meets all of the requirements of good SEO, there are things you must do to ensure your site gets higher rankings with the search engines.

Higher rankings just means how often your site is getting seen and the more often it is seen the higher rankings it will get.  The higher your rankings the more likely you will show up near the beginning of a search.

Simply what happens with search engines is this:  they “crawl” the web and spider sites, which then get indexed.  Once that happens your site becomes visible on the internet and can be searched.

Next Week – What Should I Be Doing?

Until next time, linda

Search Engine Optimization (SEO)

What is Seach Engine Optimization?

In order for your web site to be found in the vast sea of other websites, seach engines need to be able to find you.  This is the process of making your site “search engine friendly”.

Seach Engines only index TEXT,  so don’t use images for important information.

In order to get a better ranking in search engine results,  a good web designer will:

•start with a domain name that describes what you do as closely as possible.

•not look at free website hosting.  It is not a good idea, as you should have your own IP address to get good results from search engine rankings.  Of course in the end, this is up to the client

•make sure your site easy to navigate

•make sure your links work, nothing worse than clicking on a link that goes nowhere

•use words that describe your site (meta tags).  These tags are what the search engines will look for to index your site.

•validate your code – making sure your site meets the W3C standards for today’s websites.

•use a site map

use enough text so your site will not be disregarded by the search engines

use descriptive tags for images, this helps people who cannot see your images and search engines

test your site in different Browsers to make sure your pages can be seen correctly

optimize your images for faster loading

These are some of the things a good web designer should automatically include in their services when building your pages.  If they are charging you extra for any of the above, maybe you should check around.

until next time, linda

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